Effective Business Writing Writing Memos- Emails Agendas Meeting Minutes

In this workshop, the participants will learn to improve their writing skills such as preparation, organization, understanding the needs of the reader, avoiding common grammar and spelling mistakes, and basic editing.


SEMINAR TITLE: Effective Business Writing (Writing Memos, Emails, Agendas, Meeting Minutes)
DATE: March 17, 2017
TIME: 9: 00 am - 4: 00 pm
VENUE: San Juan City, Metro Manila


I. Overview

A. The Importance of Communication in the Business Context (Why is written communication important in business?)
B. Seminar Objectives

II. Formulating Objectives for Clear Communication

III. Communication Framework That Works

IV. Characteristics of an Effective Communication (The 10 C s to Master Communication)

V. Forms and Styles in Writing Business Communication

A. Forms
B. Styles

VI. Writing in Various Formats: Communicating the right message to the intended readers in the appropriate way

A. Letters/ Correspondence
B. Memorandum/ Special Order
C. Notice of Meeting and Agenda
D. Minutes of the Meeting
E. Reports (Technical and Non-Technical)

1. Accomplishment Report
2. Progress Report/ Interim Report
3. Terminal Report/ Project Completion Report

F. Success Stories/ Documentaries
G. Business Plans/ Project Proposals
H. Advisories/ Public Service Announcements
I. Composing Efficient e-Mail Messages and Wall Postings

1. Types of e-Mails
2. A Decision to Make: e-Mail versus Phone
3. Making Your e-Mail Stand Out
4. Regarding Responding, Forwarding and Attachments
5. Standard Netiquette Practices
6. Before Pressing Send
7. The Basics of Web Site Writing
8. Web Site Structure
9. Components and Contents
10. Attracting and Keeping an Audience with Words
11. Keywords and Hyperlinks
12. Keeping It Fresh
13. Making Your Web Site More Interactive and Communicative
14. Ways to Reach Out Further to Your Target Audience
15. Web Site Newsletters

VII. Basic Principles of Clear and Effective Writing

VIII. Development Stages of Writing

A. Pre-Writing

1. Brainstorming a. k. a. listing
2. Clustering a. k. a mind-mapping
3. Problem Analysis

B. Actual Copy Writing

1. Sentence Writing
2. Developing Paragraphs
3. Making Transitions

C. Editing and Proofreading

1. The Particulars of Editing
2. The Need for Revision(s)
3. Conducting Necessary Research and Fact-Checking
4. Proofreading
5. Editing Marks

D. Copy Format Setting and Lay-outing

1. Choosing font type and size
2. Setting margins and spacing
3. Employing Creativity for Ensuring Successful Copywriting

IX. Seven Simple Steps in Writing Effective Business Correspondences

A. Identify the PINCS (problem, issue, need, concern & situation)
B. Know your audience
C. Define your purpose
D. Plan your message
E. Write down with freedom
F. Read, Re-write and Revise
G. Sharpen to Polish

SEMINAR FEE: Php 3, 000. 00 per person (inclusive of snacks, lunch, drinks, handouts, seminar kit, certificate of attendance)
DISCOUNT: 10 percent Discount if FULL AMOUNT is paid at least five (5)banking days before the event.
RESERVATION: Phone reservation is required. Please call telephone 727-5628, 727-8860, or (02) 225-7347.
SCHEDULE: Schedule may change without prior notice. Please call to confirm seminar schedule.